A social media campaign promoting educational videos proved efficient and cost-effective, and similar campaigns will be useful for quality improvement projects directed toward medical trainees.
That’s the message from “A social media campaign to promote safe technique in femoral access,” which will be presented during the Vascular Quality Initiative (VQI) annual meeting from 11:05–11:15 a.m. Wednesday in National Harbor 2/3, site of the 2023 Vascular Annual Meeting (VAM).
Cassius I. Ochoa Chaar, MD, MS, of the Division of Vascular Surgery and Endovascular Therapy at Yale University School of Medicine, and Joshua J. Huttler, BA, and MD candidate, also of Yale University School of Medicine will present the campaign and its conclusions.
The effort grew out of an objective to “standardize access protocol and reduce access-relating bleeding complications,” according to the authors. Issues included department differences in femoral access technique and a cadaveric groin dissection study that showed significant anatomic variation in anatomy.
The team created the “No Guess with Access” quality improvement campaign, which included surveys, posters, teaching sessions, the Yale School of Medicine newsletter, an instructional video on “optimal femoral access corrects anatomical error” and the social medica campaign on Twitter and YouTube.
The “No Guess with Access” training video was posted on YouTube; links on social media publicized it, calling the video “an essential training video for all endovascular specialists for safe femoral access techniques.” The social media campaign included 16 weeks of paid advertising on Twitter, targeting health care professionals, specifically medical trainees.
