In 2018, a group of dedicated vascular surgery trainees recognized a notable gap in educational resources within their specialty. This realization sparked the creation of the Audible Bleeding podcast, a platform designed to enhance vascular surgery education through engaging discussions and insights. Fast forward to 2024, and the podcast has achieved notable success, with an average listenership of 100,000 per year, the acquisition of a dedicated industry sponsor and a steady flow of new episodes.
The podcast’s inception can be traced back to the original team of editors from the New York-Presbyterian vascular surgery program, including Kevin Kniery, MD, Matt Smith, MD, Adam Johnson, MD, Nicole Rich, MD and Sharif Ellozy, MD, the latter of whom served as fellowship director at the time and provided mentorship throughout the project.
“The four of us were excited about the project and started together because we were local to each other, and then Dr. Sharif Ellozy helped us launch our initial episodes through his extensive network,” said Johnson.
Initially, the episodes featured interviews with various vascular surgeons, focusing on unique stories that listeners might find engaging and insightful. Ellozy emphasized the podcast’s role as a vital resource, particularly for trainees in the field, offering a behind-the-scenes look at groundbreaking papers and the experts behind them.
In 2020, the Society for Vascular Surgery (SVS) partnered with Audible Bleeding, enhancing the podcast’s management and expanding its reach. As part of this partnership, Imani McElroy, MD, was appointed senior editor overseeing episode distribution.
“What I’m excited about is that the podcast has partnered not just financially with the SVS, but fundamentally to highlight the great work happening across the vascular community,” said Johnson of the initial partnership.
Though Johnson has stepped back from active participation in the podcast, he remains an avid listener, eager to explore new episodes.
“The episodes amplify and build on the great work already happening in our vascular society, providing it in a different format and showcasing the incredible efforts within our community,” he commented.
“As Audible Bleeding continues to evolve, it stands as a shining example of how a simple idea can transform into a vital educational tool, enriching the vascular surgery community and inspiring future generations of surgeons,” said McElroy. “Our team is dedicated to releasing content relevant to our listeners who want to be at the forefront of vascular surgery education.”
To learn more, visit audiblebleeding.com.
