The new SVS Branding Toolkit—a robust set of tools designed to help members communicate their roles in comprehensive vascular care—is now available exclusively and at no cost to members of the Society for Vascular Surgery (SVS). Additionally, most are customizable and can be downloaded for immediate use.
The SVS launched its branding campaign in order to make the specialty more visible and elucidate that vascular surgeons are more than mere surgeons but providers of longitudinal, comprehensive vascular care.
The toolkit features branding videos—including a two-minute state of the specialty video offering a broad overview of vascular surgery and five shorter snippets—that can be used on member websites and on their social media feeds.
Condition-specific fliers have also been created to help members educate referral sources about the most appropriate care and referral for key vascular conditions, currently including abdominal aortic aneurysms (AAAs), chronic limb-threatening ischemia (CLTI) and diabetic foot ulcers (DFU).
Members can also re-watch the Sept. 17 Town Hall—which detailed ways in which the new set of tools can be put to use—for further insight here.
The SVS Branding Toolkit can be accessed here. SVS members are being encouraged to start customizing and downloading the branding tools for their practices today.
