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A lifetime of achievement: Former SVS president looks back on career milestones
The first time Bruce A. Perler, MD, attended the Southern Association for Vascular Surgery (SAVS) annual meeting, he was a young faculty member who had already started developing the keen interest in carotid disease for which he is now well…
Surgeons discuss early efforts rolling out SVS Branding Toolkit
Two-and-a-half years back, when Kathryn E. Bowser, MD, joined her current institution as a vascular surgeon, a confluence of unfolding events led her to a realization: “A lot of people did not understand what the modern vascular surgeon actually did.”…
Anatomy of a branding campaign: Making vascular surgery more visible
Members asked; SVS listened. The Society for Vascular Surgery (SVS) has launched a Branding Toolkit to help its members brand the specialty in order to elevate and differentiate their practices. This first set of branding tools tells referring physicians what…